Since President Trump’s announcement of tariffs, the stock market has been a rollercoaster with the Dow Jones falling 4.56% (as of March 28, 2025) within a month. This fall isn’t just a typical fluctuation; it’s a testament to the level of uncertainty that investors are feeling towards the market. The Trump administration’s inconsistent stance on tariffs has shaken consumer and business confidence, leading analysts to speculate about a potential recession.
This isn’t suppressing as highlighted by the aforementioned Dow Jones falling and the US Trade Policy Uncertainty Index, which tries to measure the uncertainty that consumers and the market are feeling, has increased by 11.31 standard deviations from its historical mean of 41.03.
Although the uncertainty has caused the American markets to fall, there has been a renewed optimism in other economies. Canada, Europe, and China have all committed to big stimulus programs to support business that are impacted by tariffs. While it’s long-term viability may be raise long-term debt concerns, the programs will boost short term growth in the economy.
With this in mind there are ways that a company may be able to utilize the uncertainty to be able to continue to grow their company, or at the latest, weather the storm until stability returns.
The central way to get through this uncertainty is to control the things you can be certain about.
It begins by identifying your company’s exposure to the overall market, whether that be shipping goods globally or facing rising input costs due to tariffs on raw materials. Conducting a thorough risk assessment is critical, businesses need to look at their exposure to global trade disruptions and determine which aspects of their operations are most vulnerable.
Second is to look at leveraging government programs and policy changes that are created to address this level of uncertainty. In response to tariff-related disruptions, the provincial and federal government, will be looking to create relief packages that are aimed at providing stability to help businesses remain competitive. Additionally, its critical to explore grants, low-interest loans, or sector-specific support initiatives that could offset the impact of increased costs.
Lastly, lobbying and advocacy have become essential tools for businesses affected by trade policy. Industries hit hardest by tariffs have seen success in pushing for exemptions, regulatory adjustments, and new trade agreements. Companies should consider joining trade associations or business coalitions that work directly with policymakers to shape policies that reduce financial strain.
Dealing with market uncertainty is complex, it involves analyzing various economic and political factors, as well as government support and regulatory considerations, making them challenging to navigate. The good news is that you don’t have to tackle it alone. Daisy Consulting Group has been helping businesses build trust and authentic connections for over 20 years.
Our team specializes in developing the ideal plan help your business succeed. If you’re ready to enhance help your business grow, contact us for a consultation.