A common topic of conversation in business is how to penetrate saturated markets with new products.

The usual answers are to:

  • Differentiate your product by delivering unique value,
  • Compete on a cost basis to get more people to try your product,
  • Communicate your product’s existence through efficient channels.

When we talk about communicating to your target audience, whether an advertisement, a PR campaign, or a political message, many of these same principles still apply.

In 2024, we find ourselves in an oversaturated market in the online world of content communications. Our feeds are inundated with posts, hot takes, and videos.

For your message to have a shot at standing on its own in this noisy world, consider this: your message is a new product trying to penetrate a highly saturated market of ideas and content.

To do this, try to follow these basic principles:

  • Ensure that what you’re saying is unique and genuine,
  • Make your content easy to find and consume,
  • Use the communication platforms that your audience uses regularly.

Follow these basic but powerful ideas. You will be well on your way to crafting an effective messaging effort to reach your target audience.

At Daisy Consulting Group, we are masters of the trade in targeted messaging in the public and government relations world. If you want to learn more about what services we have to offer you, contact us for a free consultation.