Today’s landscape in outreach has changed from one that was purely transactional to one that thrives on a genuine connection and trust. Consumers are increasingly looking for brands that they trust for repeat business. So, how can companies make that authentic connection and build trust among their consumers to increase repeat business? Well, they can take a page from an unexpected source… politicians.
When political campaigns market their candidates, they have to showcase them in a way that they are relatable and trustworthy to voters. In order to do this, they have to answer the following questions:
- Define your “W’s”
- Determine your Target Voters
- Determine a Communication Plan
These timeless questions all feed into each other and have been used throughout history; they are used by local councillors all the way to Prime Ministers to sell the candidate and win. So, how can brands replicate this in their strategy? Simply, it’s all about effective and efficient communication.
It is no longer enough to communicate that your product is better than the alternative; you have to answer the “Ws”
- “Why do I exist?”
- “Who would choose me?”
- “Where is my market?”
These questions need to be answered in order to determine how your business will operate and flow into the next portion.
Determining your “Target voters” is not an easy task. Still, it is essential. You need to determine your “beachhead” market segment and your product’s direction towards them and slowly expand to other “beachhead” markets.
The last part is an effective “communication plan,” which is less intimidating than the other two but still an essential step; the “beachhead” market needs to be reached and convinced to adopt your product.
Answering these questions may seem challenging, but the good news is that you don’t have to do it alone. At Daisy Consulting Group, we’ve been helping businesses build trust and create genuine connections for over 20 years.
Our team specializes in crafting the perfect strategy to reach your audience and inspire loyalty. If you’re ready to elevate your brand and turn consumers into repeat customers, reach out to us for a consultation.