THE CRISIS EXPERTS

What We Do

Daisy Group is based on the “war room” model, which Daisy’s founder brought to Canada in 1993. A war room is a group of people with experience in getting to the other side of a crisis—including crises as big as the global Covid-19 pandemic.

Daisy’s staff are war room veterans. They are recognized national experts in quick response, targeted research, and breaking through the noise to capture hearts and minds.

Daisy’s war roomers don’t just know how to get through a crisis – we know how to win. During the Covid-19 pandemic, Daisy’s team have worked with international clients to supply PPE to frontline health workers; developed successful campaigns to push for stimulus spending; and helped secure government support for clients who need it.

During these extraordinary times, Daisy Group can help you with:

• procurement
• communications
• lobbying
• advocacy
• issues management

Other firms may say they know how to handle a big crisis.

Only Daisy Group knows how to help you win in one.